The BLM movement really made an impact on the American psyche. Im tired of having all the diversity being shoved down my throat. This should be the test used to determine if someone is male or female. maybe you should just stay off the internet. As for this weekends shooting at the Buffalo grocery store, Ive heard that the shooter had carved the name of one of the Waukesha victims into the barrel of his gun no idea if thats true or not. In some cases, these cookies involve the processing of your personal data. Forced diversity is not working for me. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. They believe that if they continue to show 70%+ minorities in ads they can make everyone believe the country is majority minority. Maybe this is why advertisers are pushing these social agendas?? Yes, I too believe this is an agenda for some, and not just in advertising, either. We are circling the openings to some pretty deep rabbit holes here, but I do think more and more people are starting to catch on. https://en.wikipedia.org/wiki/Boy I see about 3% of Asians and less than 1% of Hispanics in commercials these days. Makes no sense. Thank you. If the advertisers followed the US population demographics itd be one thing. Homosexual couple having fun together "Diversity" has many different . Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. Interracial couples are 10% of all new marriages, which is material. What about The China loving NBA or the NFL? I dont need to be told how smart and strong women are, and how dumb men are. (And Im just going to say it: Barack Obama, the so-called Great Uniter, did more to damage race relations in this country than any leader in my lifetime. Now that the global elite has removed their velvet glove the iron fist is so obvious that slow learners are finally seeing their work in progress, and the normies are left to stew with the question: WHY? One pet gripe that I have is seeing non-whites portray white people (for reasons of inclusion) in plays and films. Does anyone know if there is a list of products with ads featuring mixed race, LGBQT, or predominent black people? Of course, when I searched with Google for this, nothing would show up. Dont just take it! I do hear them complaining that TV commercials seem to be promoting an agenda rather than reflecting real life. But theyd still need to scroll down and will see white fathers along with obligatory POC. Actually, Jordy, I dont think Robert is being sarcastic. I think its funny imaging these losers making 6-7+ figures/yr patting themselves on the back for paying a black actor (probably less than they used to pay whites) to be in their boring commercials as if that can assuage their guilt. Exactly! You know that scene in Sleeping Beauty where Maleficent shows the prince what she has in store for him? I am so sick of this bullshit diversity. How I would love to sit down with you and talk about all of this. Think about that. But once again, American Marxism, Mark Levin. While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. Now, we are in the minority. Movies and tv followed the same trend. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. These trends in media and advertising grieve me deeply for 2 reasons. Ignore the diversity on tv, its a bunch of nonsense. Most nights I could barely stand five minutes before pulling the plug. Just curious; has anyone actually done the math? Literally every piece of entertainment or advertisement follows the same formula. Having Empathy and respect for others. (Thats why he founded Jeremys Razors as an alternative to Harrys when that company pulled its advertising from The Daily Wire after a social media influencer with two followers complained about an on-air discussion about gender dysphoria.) Its like a masturbatory fantasy for some people. B. some bigot dropping hurtful or played-out tropes on Reddit? Its so absurd and annoying. Ive seen plenty of representation of women in hijab, though. Maybe thats the case with Gain laundry detergent? oh yeah, ive noticed that. Kudos to you Kayla our current cancel-culture society seems to make out the Caucasian culture as buffoons and unattractive. While were on the subject of equity in advertising, why is it that TV commercials portray white men as feminized, stupid, stay-at-home dopes who cant make it through the day without the help of women, children, and people of color? In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. The majority of emcees of tv shows are black, awards shows are hosted by blacks and the presenters are mostly black. Their findings show 73% of casts/actors are white. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. I read that 3.9% of the US population intermarry. https://en.wikipedia.org/wiki/Girl Yes, you can find the odd article here and there, or an occasional thread on a discussion forum. So teaching your kids manners is racist now apparently. And youre right. At last, just recently, it seems that people are pushing back. Or, is it rather that commercials are catching up to the real world? Its poisonous, and we have to stop letting people who would use race as a cudgel like this keep getting away with it. White, yes. Well, the first thing I saw upon booting up the game was a billboard that had been created by another player which read: TRANS RIGHTS. This, in a kids game. Its because Europeans do not operate advertising agencies or movie studios. This has been decades in the making, and has been very subtle and well planned. Also almost never see Asians either. By watching TV commercials today you would think that 70 to 80% of the population are people of color. People are starting to hate them. I cant help but notice the blatancy of this and it feels so forced and ingenuine. Advertisers are trying to focus more on diversity DEI roles increased 113% across industries from 2015 to 2020, but many DEI roles in advertising are functions of human resources. Who is committing the crime currently?.. A breath of fresh air. Indeed, the warped representations we see in TV commercials are simultaneously a cause and a symptom of deepening problems in our culture. One of the best ways to portray diversity in your marketing is to use real customers and real stories. So Progressives get more and more LEFT because after activists achieve their original goals, they MUST make NEW GOALS, and NEVER BE SATISFIED because THEY NOW COUNT ON THEIR ACTIVISTS JOBS for their livelihoods. Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. You are where you are because of him, you idiot! The culture is rife with this stuff now . When I say normal, I dont mean this in a derogatory way but normal as in real life normal. But I hesitated because I wasnt 100% sure of Robs politics/social outlook. . Sadly I feel like the shooting in Buffalo is just the beginning. I agree that we need to tell the advertisers what we want by not purchasing their items or services. The Cranky Creative], TOTALLY agree with your point of view Will! Thanks for speaking up, Jake. The list goes on and on, Maria this, Carlos that. Ever see a hiking ad with people of color (POC) that look completely out of place? Is this social engineering or some type of reparations for past indiscretions? Thank you for writing this article! That seems to be the only recourse we have left. I think what irks me about it is the people making the choices. Im not mad at they, but I have no clue what drives Lowes CEO of marketing to go along with the black female diversity officer and they in a cube that says eliminating Christmas is the right direction. [Thats a clapping hands emoticon in response to Wills comment, for those who dont know. I just press the mute button and minimize the picture in the corner of the screen until it is over. Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. Im thinking that we are witnessing a more subdued, diluted and pervasive approach to the impossibility of reparations everywhere, in hopes that these little tidbits may just blunt the tip of that spear. I felt what was being offered was an insult to intelligent, thinking people. You are also correct that it is almost impossible to boycott all of these companies. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. That might seem to make sense but do you know a lot of really poor Asian people in America? Five corporate approved pieces of signage in lobby. I find the media, the big corps, anti-social media, etc., quite nauseating. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. All of this is was clearly agenda driven coverage. Show men of color as successful and attractive while white men if you show them at all are fat and stupid. So much for being a racist country.). Its so insulting to reality. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. To a black person, diversity means adding black people. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. When I graduated and applied for jobs in corporate America, everyone wanted diversity (read: straight white males need not apply). They refuse to think critically for themselves; they just believe what theyre told. I closed it down soon after I closed down my business. Diversity in TV advertising has improved in the ensuing years. Where I come from, the news has been doing that for years. I believe youre right on the money from your refusal to use Google services all the way through to your predictions for the end of the dollar. What I resent is the corporations and the media with their money-motivated catering to what they decided we need and want or rather should need and want. Another observation I neglected to mention in my last post. Thats one of the things that bothers me most about this topic brands and advertisers and everyone else banging on endlessly about racism and diversity and inclusion, and then doing absolutely nothing fair, honest, equitable, or meaningful when they have the opportunity to actually be the change they say they want to see. https://marketing.extremereach.com/e/579431/sity-in-Ad-Creative-Report-pdf/k966yf/1408224246?h=4DDINhmtHixx1ZSmuRqbhiShJJxWVK69ptTc4Htvk. Diversity is not forced because it's bad; it's forced because movie studios are trying to seem "woke" and are profiting off minorities' hopes to see themselves onscreen. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. Ive never gotten that impression. It seems like a no-brainer, but this means that ads targeting more diverse . And the corporate media including Big Tech are not just complicit, theyve been captured completely. I think it is multifactorial but I see globalist propaganda as the main force. This is so fake, who fights in our wars? Can I interest you in a Jeremys razor? As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. Interesting observation, Phelan! As another poster mentioned the bullshit detector is immediately triggered. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. They are raised to get pregnant as soon as possible to get on welfare. Hispanics and Latinos are seeing themselves represented very little in advertising, which probably has them feeling pretty slighted given that they account for nearly 20 percent of the population and. And dont get me wrong. Ive noticed this for a long time now. Its much, much bigger. . Simple dog. There are certain areas of Norwich which have pockets of concentrated areas of Eastern European people and pockets of concentrated Asian and Indian communities who mostly work for and live near an NHS hospital and some who drive taxies, so unless I need to see a doctor or hire a taxi I dont usually come into contact with anyone other than a regular white UK person. I actually think its more nefarious. So now, the police officers are going to jail for doing their jobs and the they are erecting statues to honor the wonderful THUGS that resist arrest and the thugs families are winning the ghetto lottery. Beautifully written! Slavery has existed within all peoples over the world. One would think the population in America is majority black, with a handful of white women, and very few white men. Its important for the masses to hear from other fair-minded people who arent afraid to call out what we all can plainly see. Geez. Meanwhile, teachers and politicians allow drag shows in elementary schools. Strong, smart and other traits are totally INDIVIDUAL traits. You have it made! Too bad for them, then, that thoughtful and measured comments like yours, and so many others on this page, prove emphatically that we are not. And, as I get older I learn the things that dont make sense in life arent supposed to because were humans. Thats captain vanilla. That is how I deal. If we targeted blacks, wed cast blacks. Were being lied to on an epic scale and if you look at who is in on it there are not a lot of other possible explanations. In answer to your question, its both. Yeah, Im not seeing how follow the money works here. Im sure people watching us from other countries have to be like wtf??. I dont even want to look at another Black person on TV, and this is coming from someone who has had many Black friends in life. Sadly, this is happening not just in advertising, but everywhere. Rachel Montague, Gourmet Services, Inc. Its all well and good to proclaim a desire for diversity, but companies need to be careful they arent treating it flippantly, because their audience will see right through it. Thank you. As with everything millennial, there is a gross lack of maturity, knowledge and understanding when it comes to the real, living 3D world. In watching TV from the US, my tico friends say to me things like: wow white people arent important in the US. This kind of fake, phony contrivance no longer just looks silly its blatantly lazy, transparent, and insulting to everyone. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. And I am CONVINCED this is due to SPECIAL INTEREST GROUPS and PACs and ACTIVISTS. I havent noticed, but Ill be sure to listen for it now. Well, the fair-minded ones do, anyway. The overall ethnic skew of the marketing/advertising industry is now 32.3 percent diverse, up from 30.8 percent a year ago. The contrast between todays media and the real world is truly striking. However selling more product is not one of the reasons they are doing it. blacks commit hate crimes at twice the rate Honestly, I dont see this getting any better. Whay ever happened to hiring someone because they are the best person for the job? so we dont realize how were the cattle. Whats going on with the weird representation in American advertising? The Oscars So White thing always makes me laugh the members of the Academy are complaining about the people they vote for. We expect this from brands (like PETA) whose missions are tied closely to such issues. One of the best ways to portray diversity in your marketing is to use real customers and . Want to know where this is really coming from? I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. Political leaders on both sides of the aisle continue to enrich themselves while we pay the price, war is big money and it is used as a distraction from from the things that are usually going on right under our noses.
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