Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. You have to make a lot of decisions. Do you worry that you dont have the same control? Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Conal and iHeart Digital earned that success by doing some unconventional things. Ron explained: You got it. Global Player | The Ron Burgundy Podcast - Podcast Dynamic ad insertion and geo-targeting made lots of stuff possible. We have an app of our own. I look at the companies that have the targeting capabilities. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. So far, that is all we know, which is a shame. Ron listens to an Opera Singer, to see what all the hype'sabout. Best Ron Burgundy Podcasts (2023) - player.fm The second thing we do is spend a lot of time focusing on every show that we have on our network. On this distribution I make this. You dont? I have a card here that says NFTs on it. The Man, The Movie, The Podcast! Our business affairs team is busy and accounts for a lot of our growth. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. I think weve said this publicly. The math works out with subscription, but Im not sure how it works out with advertising. Hello, my friend. The second reason is parallel pathing. They do it like an hour a day. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. The Ron Burgundy Podcast - Google Podcasts No. Weve all seen this, so Im not saying anything privileged. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? We take this for granted as creators, as publishers, and as networks. I dont have this concern in podcasting. The Ron Burgundy Podcast on Amazon Music Are they yours if theyre subscribed in Spotify? How have you arranged iHeart Digital? Podcasting is a mass-reach medium. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes Its that whole waterfall versus agile thing. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Its also how we got here. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ron Burgundy Is Getting a Podcast - IGN That wasnt possible prior. Podcasting? Radio? It's all one big opportunity for iHeartMedia Digital You mentioned that you had experimented with subscriptions. Introducing: The Ron Burgundy Podcast Season 5 if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Its a great question, because Ive been on both sides of that. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. I think thats it. How do you account for that? But yes, weve seen that convert. Its not like, I spent 95 percent of our time on Will Ferrell. Like you said, yes, targeting is getting harder for digital social media platforms. Its three guys who are hilarious and fantastic. Thats interesting. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Do you convert people to Apple Podcast or to Spotify? It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Ron Burgundy is the Worst Co-Worker in the World | Film Fanatics That's it. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Thanks to all of you for coming to the HotPod Summit. Into the whole thing? Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Were a very good partner with creators. I struggle to see something broken with this. No, because podcasting is a decentralized medium insofar as its distribution is concerned. But no, youre spot on. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. I mean, aside from the iHeartPodcasts app, obviously. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Then if they want to, we launch their podcast with iHeart Podcast Network. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 - Forbes Both are completely okay and actually really perform well. Its all about the org chart. Itd be like being able to walk away with your channel. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. Menu. In fact, you almost certainly kill true creativity when you hit that moment. Thats the only difference so far. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Everyone does it. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. I know. The Ron Burgundy Podcast Is Launching on iHeartRadio! Lightning round. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. I dont think this is wishful thinking. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. I think its really cool. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. You should subscribe to it. You have an ad load that is light. I dont see it in podcasting, and maybe thats why Im not super concerned. Do you think that youre moving the high-margin dollars into the longer tail? I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Because if youre launching new stuff, youve built the archive, you built the library. Its what we do. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. The oldest one, Pierce, is 17. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. Are we mature enough as an industry for every medium-sized network or larger to have one? No, not really. It didnt go well for him either. The Ron Burgundy Podcast: True Crime, 'A Star Is Born,' & More - iHeart I can go on as long as I want.. The 9 Most Popular Houseplants of 2023, According to Pros The Ron Burgundy Podcast. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Radio is a more ruthless industry than podcasts. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Weve talked with Ashley a lot about this. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . You became the CEO of a formal division thats responsible for podcasts. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Its back to the org chart a little bit with this. I dont depend on it. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. The third thing they let us do was have a sales team. We tend to think and work sequentially. Its not mutually exclusive, first of all. Ron Burgundy is going live in the next season of his iHeartMedia podcast. First of all, search engine optimization, period, is a version of what youre talking about. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Most of them are like, Facebook wont give us the time of day. Hi, Ron Burgundy fans! Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We wanted access to that to shout really loudly about the stuff we were doing. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. I think its high attentiveness at scale with partners that weve been able to maintain so far. Find ratings and reviews for the newest movie and TV shows. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com The Ron Burgundy Podcast - Listen on Play Podcast Or this will be a business in and of itself, and thats fine too. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. Are you saying, Its actually billions of podcast impressions? I really just keep going back to this notion that its perfect the way it is. Broadcast radio is a mass-reach medium still today. Is there any way to actually innovate? They had seven or eight podcasts that they were making. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! But Ill talk you through why. Go follow Decoder on TikTok, its great. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. Is this a thing you want to do? The Ron Burgundy Podcast - Funny Or Die I can get all three, all the time. Google and YouTube are awesome. The money from each of these pipes is not the same. I feel like its still a thriving business. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. He was like, I believe in this medium. This is what they do really well. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Thats not really how it works. All Rights Reserved, By submitting your email, you agree to our. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Thats right. All of us do this, including myself. Thats really cool, but its not mutually exclusive. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. It was a smart move on their part to buy a company like HowStuffWorks.com. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. This is very unique. So we launched a company together. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Podcasting not to your question, but as a side answer has bucked that a lot to date.
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