Social Movement Communication. The College of Arts, Media and Design (CAMD) is a community of creators and collaborators, entrepreneurs and practitioners, and a catalyst for research, inspiration, and discovery. Digital communication is central to contemporary life and is (consequently) often taken for granted, which this course seeks to remedy. Offers students an opportunity to understand key concepts in performance studies such as ritual, play, performativity, performing, and performance processes. Using real-world cases, scenarios, and data, offers students an opportunity to learn how customer relationships can be created and sustained. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. 2022-2023 Northeastern University Home - Brand Center Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. (3 Hours). Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. (3 Hours). Aletha Rodgers | Communications Project Coordinator. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Examines how young people differ individually across the life span as well as collectively by class, race, ethnicity, nationality, gender, sexuality, and disability. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Offers students an opportunity to study and analyze artifacts (speeches, posters, films, objects) from the late Habsburg and entire Nazi period and critically assess them through the lenses of Burkean rhetoric and postwar propaganda theory. Also examines how marketing research is conducted for technological innovations and ethical concerns that arise with technology usage, such as privacy and security issues, identity theft, and the role of trust in digital marketing. Studies methods that may range from close textual analysis to deconstruction to theories of performance. (3 Hours). Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. Develops skill in marketing decision making, critical analysis, and communication. Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Gaining Insights from Consumer Data. Family Communication. Production Capstone. Offers students an opportunity to learn how platforms change the way firms and consumers transact; identify customer groups whose affiliation with the platform is most valuable; understand the dynamics and limitations of platform-based network effects; design competitive platform-based marketing strategies; and develop plans for turning products and services into sustainable customer-centric platforms. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions, MKTG2602. Contact Us | CAMD Northeastern University Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Simultaneously, popular communication shapes peoples sense of identity, purpose, and worth. Full-Time MBA Program Overview. Dean's Strategy Council. Nonverbal Social Interaction. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. (4 Hours). Home | Northeastern Illinois University Focuses more on the psychological, behavioral, and social aspects of video games than on pure technical aspects. Her prior work in diversity, equity and . Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Boston, MA. Studies the importance of customer insights to business success. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Full-Time MBA Program - D'Amore-McKim School of Business Uses case studies and exercises to offer a broad overview of creative marketing applications across multiple industries and touchpoints. Communication Studies < Northeastern University Includes professional accounting students. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Marketing and Communications Additional Information Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. New Product Development. Focuses on theories of and approaches to the study of intercultural communication. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. (4 Hours). (4 Hours), COMM6631. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Focuses on the marketing research process and the analysis of data using software applications. Marketing and Society. College of Arts, Media and Design (CAMD) | Northeastern University Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Opens New Window Marketing and Communications Manager. Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Northeastern University Senior Marketing Manager Salaries in the United The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Managing Customer Engagement in a Service World. 360 Huntington Ave. He will start on Aug. 29 and will report directly to President Gloria J. Gibson, as well as sit on the President's Cabinet. B2B and Strategic Sales. . Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. (4 Hours). Offers analytic insight on methods people use to communicate different types of social action through body language. COMM2750. According to the American Marketing Association, marketing is "an organizational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in a way that benefits the organization and its stakeholders." Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. (4 Hours). | Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. Introduces students to the landscape of mobile communication technologies. About the Opportunity. Explores the relationships between communication, social identity, and social inclusion. COMM1231. (4 Hours). Contemporary Rhetorical Theory. (4 Hours). Introduces students to the basic statistical concepts used by communication researchers. Offers students an opportunity to learn how these processes inform the development of effective risk-communication strategies, including institutional risk assessment, stakeholder participation, and formal messaging. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. (4 Hours). Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. (4 Hours). Rachel Mamone | Communications Specialist. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. About the Opportunity. Between the swift advance of technology in the information age, shifting cultural and geopolitical realities, and the constant evolution of messaging platforms and mediums, one thing is clear: The way we communicate as a society is more critical than ever. Full-Time. (4 Hours). Engages students in multiple aspects of a research project: literature review; theory development; hypothesis generation; research design; data analysis and visualization; and developing insights for managers, researchers, and policy. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. Sports, Media, and Communication. Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Co- op/ Experiential Education in Social Sciences and Humanities (EESH) Commerce and Economic Development - CPS (CED) Communication Studies (COMM) Communication Studies - CPS (CMN) Communication Studies - CPS Specialty (CMMN) Computer Engineering Technology - CPS (CET) Computer Science (CS) Computer Systems Engineering (CSYE) Marketing Research. Interdisciplinary Research in Marketing Science. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Marketing < Northeastern University Marketing Overview Concentration Requirements Aspiring marketers at the D'Amore-McKim School of Business have an opportunity to learn how brands, customers, and organizations impact business performance and society by creating, communicating, and delivering value to customers. Ernest Rollins | Media Coordinator. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. This practice-oriented course focuses on active skill building and tool development that is quickly and directly applicable to students future careers. Introduces students to the multifaceted responsibilities of a brand manager, including understanding market trends and the competitive landscape; developing the brand story; conducting and analyzing consumer research to identify brand opportunities; creating and maintaining a brand budget; establishing and implementing cross-platform brand communication strategy; measuring brand performance; and executing marketing and advertising campaigns. Marketing < Northeastern University Offers students an opportunity to become effective online communicatorsusing practical exercises such as email filtering, online collaboration, and writing in a Web markup formatand to make use of critical thinking to understand and engage with issues such as online privacy, gender and racial bias, and marketplace credibility and fraud. Business Administration and Communication Studies, BS For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Communication theory is based on two premises: Our cultural assumptions inform and shape our ability to communicate; and communication is the process through which culture is created, modified, and challenged. COMM3309. Communication Studies at Northeastern. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Posted: February 03, 2023. Television Field Production. Further information about the Independent Studies Program can be obtained from concentration coordinators. Cases highlight the research process, mobile qualitative methods, and practical decision-making skills. #Black Twitter and Black Digital Culture. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Introduces students to the College of Arts, Media and Design. (1 Hour). Northeastern University hiring Associate Director - Marketing Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. COMM2551. Great Speakers and Speeches. Communications Specialist. Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. Dating apps are more specific and numerous than ever. Emphasis is on practical development of skills and evaluation of talent and potential. COMM3310. MKTG3301. Rapidly emerging new digital ecosystems, platforms, products, and services have been fundamentally transforming business practices and market landscapes in almost every industry. (4 Hours). Emergency Information Marketing research helps businesses know their customers and aids in business decision making. Our legacy and leadership in experiential learning and our growing global university system immerses us in the world more deeply than at other universities. MKTG6286. Focuses on research opportunities arising from applications of new algorithms and technologies to generate consumer insights and automate product recommendations; improve privacy-preserving personalization; understand the increasingly complex advertising landscape and smart devices ecosystem; capture and analyze large unstructured data such as biomarkers, geolocation, networks, video, voice, and text in order to improve consumer experiences.
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